Market Analysis Tools
Search Benchmark
Quantitative data:
Determine the level of competition in the sector and identify the main types of advertisers who gain visibility on search engines. Identifying investment levels and optimization of the main competitors.
Qualitative data:
Studying the level of maturity in search engine marketing methods employed by different competitors:
- qualitative study of optimization strategies
- Studying communication strategies of different advertisers
Visibility Netbooster
Tools reporting the positions on search engines. Allows you to follow week after week the evolution of a site's positioning:
- Monitoring of positions on a representative panel of keywords
- Comparison of listings in Paid and Natural Results
- Monitoring index of visibility, coverage rate, average position
- Monitoring the positions of your competitors
Adtext Tracker
Weekly recovery of your competitors' adtexts: Recovery of adtexts of all advertisers on a list of predefined keywords, to see the strategies implemented by your competitors and their offers of goods and services, including:
- writing taglines and references.
- Inventory management: optimize your business
Stock Management Tool
Situation:
Part of e-commerce sites PPC traffic does not generate sales because of very temporary unavailability of certain products in stock.
Recommendation
Setting up a system to automatically disable the keywords for non-available products.
Benefits
Improving the conversion rate
Optimisation of marketing budgets and therefore ROI.