Business Booster - Marketing Campaign Tracking

Tools to Measure Success - Business Booster ®

Business Booster is an easy to use tracking platform with which the major marketing resources and controls can be operated (clicks, impressions, conversions, ROI, CPA ...).

Calculating the real contribution of each individual action

• Monitoring the contribution of each channel from the user-awareness of the brand down to the final conversion is paramount: ROI Version 2 traces the route of the Internet user and his behaviour throughout different media (taking into account post clicks and post conversions)

Complete adaptability of the marketing campaign tracking system

• Configurable views with tables and charts on all ongoing activities.
• Access and views differ between different business functions.
• Sending reports or automatic mail alerts.
• International compatibility, supporting various character sets and currencies
• All important features for Paid Search ROI tracking: Clicks, CTR, CPC, Conversions, ROI, CPA...
• Finally, the Business Booster platform is 100% proprietary, our teams of developers can make very rapid adhoc developments according to the needs of our customers

A 100% compatible platform

• The platform can be fully connected to the Weborama Adperf Adserving platform (tracking of display advertising, post-views etc.)
• Business Booster is also connected to all major search marketing platforms on the market using  API connection (Google, Yahoo, MSN, ...)
• There is also the possibility of data integration from other platforms to carry out (such as confirmation of the orders on the CRM system, integration of data from other platforms).

PR Checker: the tool for measuring the media impact of your communication strategy.

PR Checker measures the media-impact of your online press campaigns on the web. It will search for, sort and analyse information about your brand published on the web. It re-defines each identified term according to the semantic environment it was found in, places it in a report according to the date found and weights it according to its importance as a relevant keyword and the frequency at which it can potentially be seen by internet users.

True diagnosis of your Internet visibility, PR Checker allows you to effectively steer your online public relation activities.

PR Checker can also expand its reach to your competition environment and help you to find out how your competitors position themselves within the online media landscape.

This tool monitors following information:

• Historical appearance of the hits on a keyword.
• Assign score with support from where they originate.
• Site grouping by type.
• Provide each group of sites with a reach indicator.
• Enumerate score by type of media.
• Apply reach indicator.
• Cross evaluation of indices.
• Analyzing the results of a PR campaign.

PR Checker also shows the "original pages" on which the incident was recorded. Access to this report is on a schedule list.