Yahoo SSP XML Feed Approach

Analysis and Implementation 

• Analysis of the site
• Decision, which feed type should be used (PLP, TLP ...)
• Provision of the product database or, alternatively, crawling of the content
• Optimisation of the database by our specialists
• Generation of the XML feeds 
• Inclusion of our conversion tracking (monitoring of CR and ROI)

Indexing and traffic acquisition 

• Indexing the XML data through the Trusted Feed Interface (maximum 72 hours)

Analysis and optimization

• Tracking analysis using the products, categories, keywords, clicking number, conversion rate, ROI
• Adjusting the feed configuration and the database (optimisation)