Benefits of Yahoo SSP XML feeds

• Accurate definition of titles and descriptions of the index entries

• Inclusion of the pages in the index within only 48-72 hours

• Optimisation without having to modify the content of the actual landing pages

• Always ip to date and complete indexation of the product pages (including Web pages with many products offered or webshops whose pages cannot be crawled due to  complicated URLs)

• Relatively low CPCs in comparison to Paid Search (fixed CPC)