Types of Yahoo SSP XML Feeds
NetBooster offers you the opportunity implement Yahoo SSP XML feeds that are fully tailored to your requirements. The following XML feed types are available:
Top-Level Page (TLP)
The TLP feed is designed for the optimisation of a top-level submission (home page is being submitted and optimised). This part of XML feeds offers good optimisation possibilities, including because top-level URLs are generally favoured by the search engine.
Example of TLP with a second alternate ad text:
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Category-Level Pages (CLP)
With a Category-Level Page feed, an index entry is created for each category of the website.
Product-Level Pages (PLP)
Product-Level Page feed consists of one entry for each product on the site. It is usually generated directly from the shop-database and is regularly updated (the website content can alternatively be crawled).
Keyword Feed
For a keyword feed the possibly existing websites' internal search engine is used to generate Yahoo index result pages. The search result page will be used as a landing page for each keyword. There must be at least one result (typically three results) on the results landing page.
Overview of XML feed types
| Landing Page |
Target keywords | |
| TLP | Home page | Generic keywords / Brand Name |
| CLP | Category Pages |
Category level keywords
|
| PLP |
Product Pages
|
Product level Keywords |
| Keyword-Feed |
Search
|
Product name / product keyword
|
Please contact us! We would be happy to advise you in detail at the right online marketing strategy with Yahoo SSP XML feeds.